Press Releases

Monroe® 'Count Shockula' Promotion Marks Early Start To Halloween At Auto Service Locations

September 1, 2005

Monroe Offering Cash-Back Rebate to Consumers Who Replace Worn Shocks and Struts with Qualifying Units in September and October

MONROE, MICHIGAN, SEPTEMBER 1, 2005 - The fall automotive maintenance season officially begins September 1 at thousands of North American service locations thanks to the Monroe "Count Shockula" consumer rebate promotion from Tenneco Automotive (NYSE: TEN). The "Count Shockula" promotion will reward vehicle owners with a cash-back rebate on one premium replacement* Monroe shock or strut with the purchase of three qualifying units in September or October.

Monroe developed "Count Shockula" to remind consumers that they can help protect their driving safety by having shocks, struts and other safety-critical undercar components inspected as part of their fall maintenance regimen. Monroe recommends replacing shocks and struts at 50,000 miles for improved ride and handling. For many popular-selling vehicles, replacing ride control products that have been driven for 50,000 miles or more can enhance vehicle handling characteristics and comfort. (Actual mileage may vary depending on driver ability, vehicle type, and type of driving and road conditions.)

"'Count Shockula' is a fun and effective way to spread the word that shocks and struts can help provide safe steering, stopping and stability characteristics, and that these components should be replaced on a scheduled basis," said Richard Alameddine, vice president of marketing, North American Aftermarket, Tenneco Automotive. "Monroe dealers across North America are ready to help consumers restore the 'new-car' ride and handling they prefer and get a cash-back rebate in the process."

Consumers purchasing three premium Sensa-Trac® or Monroe Reflex® shocks or struts or Monroe Gas-Magnum® shock absorbers from a participating dealer during the promotion will qualify for a mail-in rebate equal to the value of the fourth unit* for the same vehicle. The promotion also covers the Monroe brand's new Reflex Monotube shock absorber for light trucks and sport-utility vehicles.

Monroe backs its entire line of shocks and struts with the exclusive money-back "Safe & Sound Guarantee," which allows vehicle owners to return their premium Sensa-Trac, Monroe Reflex or Gas-Magnum® shocks and struts within 90 days for a complete refund plus up to $50 labor per axle if they are not completely satisfied. (Certain restrictions apply; visit for details.)

For more information on the Monroe "Count Shockula" promotion and to locate the nearest Monroe dealer, please visit

* The mail-in rebate is only applicable for the lowest-cost unit of the complete four Monroe Sensa-Trac, Reflex, Reflex Monotube, or Gas-Magnum purchase.

Tenneco Automotive is a $4.2 billion manufacturing company with headquarters in Lake Forest, Illinois and approximately 18,400 employees worldwide. Tenneco Automotive is one of the world's largest designers, manufacturers and marketers of emission control and ride control products and systems for the automotive original equipment market and the aftermarket. Tenneco Automotive markets its products principally under the Monroe® and Walker® brand names. Among its products are Sensa-Trac® and Monroe Reflex® shocks and struts, Rancho® shock absorbers, Walker® Quiet-Flow® mufflers and Dynomax® performance exhaust products, and Clevite® vibration control components.

Pinnacle Communication Group
Christine Scalf
(1) 330 688 3515

Tenneco Automotive Aftermarket Marketing
Carri Irby
(1) 734 243 8255